Article 9. 9 Set in a dilapidated Veterans Administration hospital, Article 9. It’s about dedicated physicians not performing life- saving acts of valor: Their hands are tied by the crisis in veterans’ health care — the calamitous lack of funding, the red tape, the increasingly prevalent policy of refusing to cover conditions (such as heart problems) that aren’t directly related to military service. To function as doctors, the movie’s heroes have to become outlaws in their own hospital. Chief among the rebel healers is Leonard Sturgess (Ray Liotta), a crusading surgeon who’s an old hand at stealing supplies and forging documents. Kiefer Sutherland is the new kid on the block, a cautious yuppie intern who forms a sentimental attachment to an aging patient (Eli Wallach). With its crew of surgical hotshots issuing directives in hipster slang (”All quiet on the Western front — let’s zap him!”), Article 9. M*A*S*H. Yet the movie, which has a live- wire surface energy and an urgent performance by Liotta, is a shallow, tabloid expose.

The hospital here is a cartoon of bureaucratic inefficiency: It’s so badly run that the patients seem lucky if they can get an aspirin. I don’t mean to trivialize the crisis in veterans’ health care — it’s an outrage that has dragged on for years — but Article 9. In the ridiculous, shoot- the- works finale, the villainous hospital chief (John Mahoney) is exposed and reprimanded by a high- ranking Washington official. Didn’t it occur to the filmmakers that it’s the government’s policy — and not some hog- tied administrator — that’s responsible for the situation they so glibly assail?

Berkeley author George Lakoff says, 'Don't underestimate Trump' — Berkeleyside. George Lakoff. Photo: Daphne White. George Lakoff, retired UC Berkeley professor and author of Don’t Think of an Elephant, is one of a very few people in Berkeley who does not underestimate Donald Trump. Trump is not stupid,” he tells anyone who will listen. He is a super salesman, and he knows how to change your brain and use it to his advantage.”In fact, Lakoff predicted a year ago that Trump would win with 4. The actual total was 4.

Lakoff even told Hillary Clinton’s campaign and PAC staffers how to counteract Trump’s message. But they couldn’t hear him. As far back as 2. Lakoff saw the writing on the wall. A dark cloud of authoritarianism looms over the nation,” he wrote in his book Thinking Points, A Progressive’s Handbook.

Radical conservatives have taken over the reins of government and have been controlling the terms of the political debate for many years.” The progressives couldn’t hear him, either. Lakoff’s message is simple, but it is couched in the language of cognitive linguistics and neuroscience. The problem is that political candidates rely on pollsters and PR people, not linguists or neuroscientists.

1. 1828 -- Thomas Thomas, grandfather of Creed Thomas, of Winona Lake, came to Indiana in 1828 and was the county's first clerk. When Thomas came to Indiana.
2. George Lakoff believes it's a mistake for Democrats to appeal to reason rather than worldview. People vote based on their values, not facts, he said.

So when Lakoff repeatedly says that “voters don’t vote their self- interest, they vote their values,” progressive politicians continually ignore him. His ideas don’t fit in with their worldview, so they can’t hear him. But a worldview is exactly what Lakoff is talking about. Ideas don’t float in the air, they live in your neuro- circuitry,” Lakoff said.

Each time ideas in our neural circuits are activated, they get stronger. And over time, complexes of neural circuits create a frame through which we view the world. The problem is, that frame is unconscious,” Lakoff said.

You aren’t aware of it because you don’t have access to your neural circuits.” So what happens when you hear facts that don’t fit in your worldview is that you can’t process them: you might ignore them, or reject or attack them, or literally not hear them. This theory explains why even college- educated Trump voters could ignore so many facts about their candidate.

And it also explains why progressives have been ignoring Lakoff’s findings for more than two decades. Progressives are still living in the world of Descartes and the Enlightenment, Lakoff said, a neat world governed by the rules of logic.

Descartes said, “I think therefore I am,” but Lakoff claims that we are embodied beings and that 9. Our thoughts are chemical in nature, and occur within the confines of a physical body: we are not 1.

So if you are going to craft a message that can reach people who disagree with you, you have to understand their subconscious worldview. Lakoff calls this worldview a “frame,” and claims that Republicans have done a much better job with framing over the past 3. Republicans understand the narrative that governs many people in this country, and they target their message directly to that worldview. Democrats, on the other hand, ignore the worldview and focus instead on rationality, facts and policies. It is a myth that the truth will set us free, Lakoff said. Case in point: Hillary Clinton’s well- thought- out policy positions vs. Donald Trump’s tweets.

The tweets had one central and fact- free message: “Make America great again.” Clinton’s message was more detailed and fact- based, but also much more diffuse. Heavy on Enlightenment, short on metaphor.

I spoke to people at the center of Hillary Clinton’s campaign in 2. Lakoff said. “It didn’t make any difference. People are who they are, and they were going to do things their way. I could see the disaster happening the entire year.”Lakoff started teaching linguistics at UC Berkeley in 1. Richard and Rhoda Goldman Distinguished Professor of Cognitive Science and Linguistics in 2. Since his retirement, he has spent much of his time traveling around the country, giving talks and interviews.

He has written or co- authored 1. Watch Pitch Perfect Online Hoyts. Lakoff is the kind of professor who will tell you, in answer to a question, that he wrote a 5. I wrote two 5. 00- page books and three 6. I like to be thorough.”In non- academic circles, Lakoff is best known for his slim book Don’t Think of an Elephant. The book, recently reprinted, was a New York Times best- seller when it first came out in 2.

George W. Bush election. Don’t Think of an Elephant was mostly a compilation of essays, and the main point was that trying to use Republican’s language and theories against them is counter- productive.“What George has done is tie the question of political belief to cognitive science,” said Lawrence Rosenthal, chair and lead researcher of the UC Berkeley Center for Right- Wing Studies. He understands that the way to get at people’s political opinions is by talking about values, rather than specific arguments about specific issues. He believes conservatives are much better at this than liberals and have been for a very long time. They have a much better track record of crafting political appeals by way of the appropriate value statements for their audience.”The reason Democrats have such a hard time with Lakoff’s message, Rosenthal said, “is because George is going up against something very deep- rooted, something that goes back to the Enlightenment. He would argue that the Enlightenment approach to political persuasion was never appropriate… Every time I hear a political candidate say the word ‘percent,’ I think of ‘Oh God, they haven’t read George’.”Lakoff gave a talk recently at the Center for Right- Wing Studies and pointed out that students who become Democratic operatives tend to study political studies and statistics and demographics in college.

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Students who lean Republican study marketing. And that’s his point,” Rosenthal said. It’s a very different way of thinking.”Lakoff’s core finding revolves around the metaphor of family. He claims there are two core beliefs about the role of families in society, and the belief one holds determines whether one is conservative or liberal. Moderates are people in the middle who are able to hold some ideas from both sides, and being able to understand and persuade them is crucial to winning any election. Conservatives believe in a what Lakoff calls the “strict father family,” while progressives believe in a “nurturant parent family.” In the strict father family, father knows best and he has the moral authority.