Nielsen to count Hulu and You. Tube views in U. S.

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TV ratings. Nielsen will begin including Hulu Live TV and Google's You. Tube TV viewing in its TV ratings in the United States in an effort to capture the shift from traditional broadcast to watching shows on laptops or smartphones, the company said on Tuesday.

All programming on Hulu Live TV and You. Tube TV that has the same commercials that ran when the program aired on TV, will be included in Nielsen's ratings no matter the device or whether it was viewed live or on DVR, the advertising tracking company said. As viewers increasingly 'cut the cord', or cancel their cable package subscriptions and move to skinny bundles such as Sling TV and streaming sites like Hulu, it is important for Nielsen to account for these digital players, Nielsen's Executive Vice President of product leadership Megan Clarken told Reuters.

Scroll down for video All programming on Hulu Live TV and You. Tube TV that has the same commercials that ran when the program aired on TV, will be included in Nielsen's ratings no matter the device or whether it was viewed live or on DVR'This is a big one for the industry,' Clarken said. 'We're following viewers across platforms.'Expanding Nielsen's TV ratings to include digital viewership from Hulu and You. Tube TV will help advertisers account for trends and refine their ad strategy, Clarken added.'We built You. Tube TV to bring the most popular 'must watch' TV to today's video ​streaming audiences, ​and we're already seeing that ​live TV represents the majority of time spent watching on the service. Our network and advertising partners will benefit from Nielsen DTVR measurement of Y​o​u. Tube TV,' said Heather Moosnick, Director of Content Partnerships for You. Tube TV. HULU'S LIVE TV SERVICE For $3.

DVR storage, real- time alerts, multiple streaming support and the ability to watch their favorite shows on the go. In addition to streaming live shows, Hulu's new service also includes the ability to watch unlimited content from its content library. It supports up to six accounts and lets two users access the service at once. The service is currently in beta and will only be available on Chromecast, Xbox One, Apple TV (4th generation), i. OS and Android. However, the firm has noted that users of Fire TV, Roku and Samsung smart TVs will 'soon' have access to its Live TV. However, Brian Wieser, senior analyst at Pivotal Research Group, an equity research firm, said the ratings may not immediately be meaningful for advertisers because neither Hulu nor You.

Tube TV have a significant number of subscribers.'The reality is people don't drop their cable packages that easily,' Wieser said. Hulu and You. Tube declined to comment on the number of subscribers to their live TV streaming services. Hulu and You. Tube declined to comment on the number of subscribers to their live TV streaming services. Nielsen's move to include the digital viewing is a strategic way for the company to ready itself for the future of media consumption, especially as networks have questioned Nielsen's rating methodology, said Dave Morgan, chief executive officer and founder of Simulmedia, which uses data to run campaigns for advertisers.'Everybody recognizes that services like Hulu and You.

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Tube TV have already become quite established and will continue to grow,' he said. Nielsen will record all digital viewing that occurs within a three- day or seven- day window of when a show first aired on TV into its C3, C7 currency, which advertisers use to buy ad time. Nielsen will record all digital viewing that occurs within a three- day or seven- day window of when a show first aired on TV into its C3, C7 currency, which advertisers use to buy ad time. You. Tube TV launched in April and lets viewers stream live TV from networks such as ABC, FOX and ESPN. The service is currently available in 1.

Hulu Live TV began in May and included a partnership with Scripps Networks to stream its channels including HGTV and Food Network. NETFLIX ON THE RISE It was discovered that in the first quarter of 2. Netflix had added 2. And although cable had 5. Netflix had just 2. A new report has found that Netflix has surpassed cable providers in number of paid users. According to the analysis, America's largest cable companies had 4.

Netflix held the top spot with 5. In Q1 2. 01. 3, Netflix had jumped up to 2. Now, the first quarter of this year, Netflix has pulled ahead of cable for the first time - the streaming platform has 5.

Hulu releases Live TV with 5. After months of sneak peeks and teasers, Hulu has rolled out its highly anticipated Live TV service that is set to take on Sling and You. Tube TV. For $3. 9.

DVR storage, real- time alerts, multiple streaming support and the ability to watch their favorite shows on the go. In addition to streaming live shows, users have the ability to watch unlimited content from its  original library – and both services can be used on two screens at the same time. Watch On The Beach Hindi Full Movie more. Scroll down for video After months of sneak peeks and teasers, Hulu has rolled out its highly anticipated Live TV service that is set to take on Sling and You.

Tube TV. For $3. 9. HULU LIVE TV SERVICE For $3. DVR storage, real- time alerts, multiple streaming support and the ability to watch their favorite shows on the go. In addition to streaming live shows, Hulu's new service also includes the ability to watch unlimited content from its content library. It supports up to six accounts and lets two users access the service at once. The service is currently in beta and will only be available on Chromecast, Xbox One, Apple TV (4th generation), i. OS and Android. However, the firm has noted that users of Fire TV, Roku and Samsung smart TVs will 'soon' have access to its Live TV. Hulu announced its Live TV service in May 2.

January, while noting it will offer a blend of cable and broadcast programming as well as news, sports and events. And although the market has been bombarded with firm's trying to get a piece of the cord cutting movement, such as You. Tube TV and Direc.

TV Now, Hulu has designed its service differently from the rest – by offering both Live TV and its massive library of streaming content. Not only can users watch live sports games, the news or their favorite Wednesday night series, but they can also access movies, Hulu originals and other shows that are not aired in the Live TV service, Gizmodo reported. The new service offers more than 5. ABS, CBS and ESPN and Users can also DVR up to 5. Customers can save shows and view them at a later time, and they will have the ability to pause Live TV and pick up right where they left off.

However, members can also upgrade to the 'Enhanced Cloud DVR' for an additional $1. DVR recordings – this bundle also allows you to skip through commercials. Similar to Sling TV, Hulu is offering the ability to add on more channels – users can add SHOWTIME for an extra $9 a month. Because Hulu's service is streaming, users will also be able to watch the service on a range of devices, customers can experience their favorite content anywhere they go. Users can also receive real- time alerts about their favorite live sport events and TV moments. Users can also receive real- time alerts about their favorite live events and TV moments. Because Hulu's service is streaming, users will also be able to watch the service on a range of devices, customers can experience their favorite content anywhere they go.

The service is currently in beta and will only be available on Chromecast, Xbox One, Apple TV (4th generation), i. OS and Android. The new service offers more than 5. ABS, CBS and ESPN and Users can also DVR up to 5. YOUTUBE'S $3. 5 LIVE TV SERVICE You.

Tube TV offers plenty of live sports, one of the chief reasons people stick with cable. Pick a team, and the service automatically records all the televised games it can find. Available channels include ESPN, Big Ten and sports networks from Comcast, Fox and CBS - but not Turner networks such as TBS and others that aired the bulk of March Madness. New York Mets fans won't get baseball games on SNY. You. Tube also has the youth- oriented Freeform and CW networks; its rivals lack The CW. AMC is coming in a few weeks, so you'll have to wait to catch up on the just- ended season of 'The Walking Dead.' But prior to Hulu releasing its service, You.

Tube debuted its own called You. Tube TV (pictured). This service is available for $3. Since most channel numbers and names are meaningless in a digital world, You. Tube TV arranges live channels by topic, starting with broadcast networks, sports, youth- oriented channels, then everything else. Subscriptions are initially limited to New York, Los Angeles, Chicago, Philadelphia and the San Francisco Bay Area - all locations where You. Tube could get rights to local ABC, CBS, Fox and NBC stations.

The new You. Tube TV will be a 'skinny bundle' composed of Fox, ABC, CBS and NBC, along with associated channels like Fox News, ESPN and Bravo. The base package will contain about three dozen channels. Users can also add Showtime, or Fox Soccer Plus to networks for an additional charge. In total, You. Tube TV gives you access to more than 4.

You can watch You. Tube TV on any screen—mobile, tablet or computer—and you can easily stream to your TV with a Google Chromecast or Chromecast built- in TV. You. Tube TV works on both Android and i. OS. And your cloud DVR goes with you, so you can stream your recordings on any device, whenever and wherever you want. Every You.

Tube TV membership comes with six accounts, each with its own unique recommendations and personal DVR with no storage limits. However, the firm has noted that users of Fire TV, Roku and Samsung smart TVs will 'soon' have access to its Live TV. The average American pays about $1. US, your bill could be over $2. Over the past year, the number of households cutting the cord has increased - pay- TV industry lost 1.

Moffett. Nathanson analyst Craig Moffett. And many firms have taken notice to the shift and are planning on developing their own service to get a piece of the action such as Verizon and Comcast. The service is currently in beta and will only be available on Chromecast, Xbox One, Apple TV (4th generation), i. OS and Android. But prior to Hulu releasing its service, You.

Tube debuted its own called You. Tube TV. This service is available for $3.

Like similar efforts from Sony, Dish and AT& T's Direc. TV , You. Tube TV primarily aims to let you channel surf over the internet, not to stream from an online library of shows and movies.